Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Involvement in the Study

How much effort a participant put into a study and how interesting he/she considered it to be is measured with four, seven-point items.

Key Words

task, involvement, interest, effort, attention

Newest Scale Reviews

Affective Response to the Ad (Fear)

How much a person feels worried and anxious after exposure to an advertisement is measured with... read more »

Attitude Toward Commercials (Negative)

Using three, four-point items, the scale measures how often a person has negative thoughts about... read more »

Attitude Toward the Ad (Greenwashing)

The scale uses seven, seven-point Likert-type items that measure a person’s belief that an... read more »

Narrative Transportation of the Ad

This scale has seven, seven-point Likert-type items that measure the degree to which a person... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

You are here