Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Involvement in the Study

How much effort a participant put into a study and how interesting he/she considered it to be is measured with four, seven-point items.

Key Words

task, involvement, interest, effort, attention

Newest Scale Reviews

Service Failure Severity

Three, seven-point semantic differentials are used to measure how much of a problem a customer... read more »

Social Status Pursuit Within the Community

The scale has three items that measure now much a person desires to gain more status or social... read more »

Taste Evaluation

With three, seven-point items, the scale measures how appetizing and satisfying a person... read more »

Softness of the Object

Four, seven-point semantic differentials are used to measure the degree to which an object has a... read more »

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