Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Involvement in the Study

How much effort a participant put into a study and how interesting he/she considered it to be is measured with four, seven-point items.

Key Words

task, involvement, interest, effort, attention

Newest Scale Reviews

Connectedness to the Community

With three-items, the scale measures the degree to which a person feels attached to a particular... read more »

Role Clarity in the Community

How much a person believes that he/she has a clear role in a particular community as do the... read more »

Social Categorization Within the Community

With three-items, the scale measures how much a person knows who is socially superior or... read more »

Similarity to Members of the Community

How much a person identifies with and feels close to members of a particular community is... read more »

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