Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Involvement in the Study

How much effort a participant put into a study and how interesting he/she considered it to be is measured with four, seven-point items.

Key Words

task, involvement, interest, effort, attention

Newest Scale Reviews

Justice Restoration

Four items are used to measure the degree to which a customer believes that actions he/she took... read more »

Regret for Actions Taken

The extent to which a person wishes he/she did not engage in certain behaviors against a... read more »

Revenge Intensity

Using five semantic differentials, the scale measures the degree of aggravation and damage a... read more »

Schadenfreude (Malicious Joy)

The degree to which a person derives pleasure from the suffering that someone or something else... read more »

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