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Global Manager Market Intelligence, Biomet Orthope

Involvement with the Vlogger (Parasocial)

Eight, five-point Likert-type items are used to measure how much a person has a one-sided “relationship” with a vlogger (video blogger) and thinks of that media personality as a friend.

Key Words

behavioral, involvement, celebrity, interaction, relationships, Internet

Newest Scale Reviews

Attitude Toward Punishing the Company

The degree to which a person believes that a particular company deserves to be punished is... read more »

Complaint Likelihood (General)

The likelihood of a customer complaining and seeking redress from a service provider when he/she... read more »

Desire to Vent About the Company

The scale uses three, seven-point Likert-type items to measure the extent to which a customer... read more »

Reluctance to Criticize Companies

How much a customer avoids telling companies and brands what they are doing wrong is measured... read more »

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