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Knowledge of Brands in a Product Class

The scale is composed of three, seven-point Likert-type items that measure the certainty a consumer expresses about knowing most if not all of the brands in a particular product category.  There are many scales in the database regarding knowledge of the product class but this one is somewhat distinct in its focus on one's familiarity with the brands themselves.  Fischer, Völckner, and Sattler (2010) referred to the scale as brand clarity.