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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Legitimation of Online Gambling (Normative)

The degree to which a person believes that online gambling is socially acceptable according to dominant norms and values is measured with twelve, seven-point Likert-type items.