You are here

Scale Reviews

Find reliable measures for use in your research. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close
University of Texas at Austin

Lightness of the Object

The extent to which a person believes that an object weighs little is measured in this scale with three, seven-point Likert-type items.