Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.

Dr. Emanuel Said

Lecturer in Marketing, University of Malta

Littering Intention

Using seven, seven-point items, the scale measures a person’s inclination to engage in littering behaviors.

Key Words

behavioral, intention, environmentalism, disposal, trash

Newest Scale Reviews

Attitude Toward Buying Locally Produced Foods

Using four, seven-point Likert-type items, the scale measures a consumer’s belief that... read more »

Produce Abnormality

The scale has four, seven-point Likert-type items that measure how much a person believes that... read more »

Produce Safety

Four, seven-point Likert-type items measure the degree to which a person’s attitude about... read more »

Quality of Produced Foods (Local vs. Distant)

This scale has three, seven-point Likert-type items that measure a consumer’s belief that... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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