Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Littering Intention

Using seven, seven-point items, the scale measures a person’s inclination to engage in littering behaviors.

Key Words

behavioral, intention, environmentalism, disposal, trash

Newest Scale Reviews

Permanence of the Medium’s Format

A person’s belief regarding the durability and stability of a medium’s format is... read more »

Photo-Taking Distraction From the Experience

This three-item, seven-point Likert-type scale measures the degree to which a person believes... read more »

Intrasexual Competition

The rivalry with same-sex others over access to mates is measured with seven, seven-point Likert... read more »

Interest in the Object’s Creation Story

How much a person believes that the story behind the creation of a particular object is witty... read more »

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