Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Local Self-Identity

Ten, seven-point items are used to measure the extent to which a person identifies with people in his/her local community.

Key Words

social, self-concept, local, ethnocentrism, patriotism, community

Newest Scale Reviews

Branded App Usability (Personalization)

The extent to which a branded mobile phone application helps a user believe its functionality is... read more »

Branded App Usability (User-Friendliness)

The ease of understanding and using a branded mobile phone application is measured with three,... read more »

Mobile Financial App Error

The scale uses five, seven-point Likert-type items to measure how much a person who used a... read more »

Security of the Credit Card App

Four, seven-point Likert-type items measure the extent to which a person believes that one... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

You are here