You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Locus of Control

This is a three-item, five-point Likert-type scale intended to measure the degree to which a person attributes success to his or her own efforts versus fate or other forces.