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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Locus of Control (Customer/Company)

Using three, seven-point bi-polar phrases, the scale measures whether a person believes something that occurred was under his/her control or, instead,  was caused by the company providing the service.