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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Locus of Control (Customer/Company)

Using three, seven-point bi-polar phrases, the scale measures whether a person believes something that occurred was under his/her control or, instead,  was caused by the company providing the service.