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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Love (State)

The scale measures a person’s positive affective state at a particular point in time characterized by feelings of affection and closeness.  A two-item version as well as a version with three-items were used by Cavanaugh, Bettman, and Luce (2015).

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