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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Low Price Guarantee Focus (Information)

This four item, seven-point Likert-type scale is intended to measure what a customer focuses on after a store pays him/her a refund as part of its low price guarantee (LPG). Specifically, the scale measures the degree to which a customer focuses on the "information" function of a LPG, such that the LPG is a signal to consumers about the location of a retailer's price point among those in the market.