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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Loyalty (Active)

Three, five-point Likert-type statements are used to measure the extent to which a customer intends to proactively engage in certain activities with regard to a service provider such as spreading positive word-of-mouth about it and using more of its services.