Scale Reviews

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Marshfield Clinic Research Foundation

Loyalty to the Agent

The degree of loyalty a customer has to a particular agent, even if the agent moved to another company in the same industry, is measured with three, five-point items.

Key Words

behavioral, loyalty, salespeople, agency, recommendation

Newest Scale Reviews

Brand Exploitation

Six, seven-point Likert-type items measure how much a consumer believes that a particular brand... read more »

Brand Nostalgia

Four, seven-point Likert-type items measure the degree to which a particular brand reminds a... read more »

Brand Message Aurthenticity

How much a person believed a brand's message to be genuine and that it expressed concern... read more »

Brand Agency

With four, seven-point Likert-type items, this scale measures a person’s belief that a... read more »

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