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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Loyalty to the Brand (Conative)

With three, seven-point Likert-type items, the scale measures the extent to which a consumer likes buying a particular brand and is motivated to buy it frequently in the next few months.