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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Loyalty (Passive)

This scale uses three, five-point Likert-type statements to measure the extent to which a customer intends to remain a customer of a specific service provider for the foreseeable future despite typical market actions that it or its competitors might take, e.g., change in prices charged.