You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Loyalty to the Store

The scale is composed of three, five-point Likert-type statements and attempts to assess the degree to which a consumer has a favorite grocery store and expresses a willingness to go to the effort to shop only there for groceries.