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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Loyalty to the Store

Three questions are used to assess the degree to which a customer tends to purchase a certain category of products in a specified store. The emphasis of the scale is on behavioral loyalty rather than a more attitudinal aspect such as commitment.