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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Loyalty to the Store

Three questions are used to assess the degree to which a customer tends to purchase a certain category of products in a specified store. The emphasis of the scale is on behavioral loyalty rather than a more attitudinal aspect such as commitment.