You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Loyalty to the Store

The scale has three, seven-point Likert-type items that measure the degree to which a person believes it is likely that he/she will buy from a particular store in the future even if it raises prices and will also recommend the business to friends.