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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Materialism (Centrality)

The scale is intended to measure the extent to which a person believes that buying and owning things are important in his/her life.  The original version of the scale has seven, five-point Likert-type items.  Alternative versions of the scale, varying in their length, have been developed and tested as well.