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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Materialism (Centrality)

The scale is intended to measure the extent to which a person believes that buying and owning things are important in his/her life.  The original version of the scale has seven, five-point Likert-type items.  Alternative versions of the scale, varying in their length, have been developed and tested as well.