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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Mood (General)

This six-item, nine-point semantic differential scale measures what one is feeling at some point in time.  It was called mood by Ellen and Bone (1998) and used to measure the emotion evoked by an ad that participants were exposed to.