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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Mood (General)

This semantic differential scale measures a particular state of feeling that has a transient duration. The scale measures mood at a particular point in time on a simple good/bad continuum rather than attempting to assess various dimensions of mood.

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