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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Mood (General)

This semantic differential scale measures a particular state of feeling that has a transient duration. The scale measures mood at a particular point in time on a simple good/bad continuum rather than attempting to assess various dimensions of mood.

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