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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Navigation with Technology Assisted Shopping

The scale is composed of four, seven-point Likert-type items used to measure the degree to which a person views a technological device or a system's navigation function (getting around and moving through some environment) to be flexible in its usability. Due to one of the items (#4) as well as the context in which it was used, the scale relates most obviously to technology facilitating the online shopping experience.