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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Navigation with Technology Assisted Shopping

The scale is composed of four, seven-point Likert-type items used to measure the degree to which a person views a technological device or a system's navigation function (getting around and moving through some environment) to be flexible in its usability. Due to one of the items (#4) as well as the context in which it was used, the scale relates most obviously to technology facilitating the online shopping experience.