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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Need for Evaluation

The scale is composed of sixteen statements intended to measure the extent to which a person chronically engages in evaluative responding across situations and objects.  People are differentially motivated to engage in evaluation. No biological basis for this "need" is presumed although it is possible. Instead, it is viewed as a "self-attributed motive," a component of the self-concept. A Dutch translation of the scale was used by Fennis and Bakker (2001).