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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Need for Help (Country)

The severity of a country's need for help to alleviate a plight or other unfortunate condition is measured in the scale with four statements.  Because one of the items contains the term "unjust," the scale is most appropriate for use in contexts where the problem is man-made, e.g., social injustice.