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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Need to Reexperience Music

A three-item, six-point Likert-type scale is used to measure the degree to which a person expresses a desire to hear a piece of music again and have temporal control over it. As modeled in the study by Lacher and Mizerski (1994), the construct represented by this measure lies between affect and purchase intention and is distinguished from them.