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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Need for Touch (Instrumental)

The scale has six, seven-point Likert-type statements that measure the degree to which a person has a "need" for tactile input. The scale was called need for tactile input by Citrin et al. (2003).