You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Need for Touch (Instrumental)

The scale has six, seven-point Likert-type statements that measure the degree to which a person has a "need" for tactile input. The scale was called need for tactile input by Citrin et al. (2003).