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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
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University of Antioquia, COLOMBIA

Need for Touch (Instrumental)

The scale is composed of six, seven-point Likert-type statements that measure one of two parts of the Need for Touch (NFT) scale, defined as one's "preference for the extraction and utilization of information obtained through the haptic system" (Peck and Childers 2003b, p. 431). This subscale is intended to capture the more goal-driven dimension of NFT such that, during the pre-purchase process, touch provides information relevant to the purchase decision.