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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Need for Touch (Instrumental)

The scale is composed of six, seven-point Likert-type statements that measure one of two parts of the Need for Touch (NFT) scale, defined as one's "preference for the extraction and utilization of information obtained through the haptic system" (Peck and Childers 2003b, p. 431). This subscale is intended to capture the more goal-driven dimension of NFT such that, during the pre-purchase process, touch provides information relevant to the purchase decision.