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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Opinion Leadership (Price)

A consumer's tendency to be a good source of price information for other consumers is measured with seven Likert-type items.  The scale measures a general tendency rather than the likelihood that the behavior only occurs for any particular product category. The scale is sometimes referred to as price mavenism.