I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Optimism (General)
The scale measures the degree to which a person has positive expectations for his/her future. Two versions of the scale are described: one with three, seven-point Likert items and another with five, five-point Likert items.
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