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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Originality

Four, seven-point items are used to measure how distinct and unexpected a particular object is viewed to be.  As used by Kim, Han, and Yoon (2010), the object was an advertisement.