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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Owner Status Compared to Non-Owners

With three, seven-point questions, the scale measures how much a person believes that he/she has superiority and higher status compared to other owners/users of a particular brand.