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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Parental Media Mediation (Autonomy-Supportive Active)

With four, five-point items, the scale measures an adolescent’s belief that his/her parents would care about he/she thought if they said some media content is unsuitable for children, e.g., there is too much violence in movies and video games.