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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Parental Style (Authoritarian)

The belief that one’s parent(s) firmly directed the children while they were growing up and expected unquestioning obedience is measured with ten Likert items.