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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Parental Style (Protective)

The scale is composed of statements measuring the degree to which a person, most likely a parent,  believes that a child should be shielded from discouraging and difficult situations. The statements are extreme enough that they might be viewed as reflecting over-protectedness on the part of those who agree with them. This scale was called fostering dependency by Schaefer and Bell (1958), Carlson and Grossbart (1988), and Rose (1999).