I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Parenting Thoughts
The scale uses three, seven-point questions to measure how much a particular activity or other stimulus motivated a person to think about the responsibilities involved with taking care of a child.
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