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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Payment Information Importance

The scale is composed of four statements used to measure the importance placed by a consumer on certain aspects of the purchase process focusing on how to make the purchase.  As used by Agee and Martin (2001), the scale was used with an infomercial and the importance of providing information about the means of paying for the product.