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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Peer-to-Peer Community Trust

The scale is composed of three, five-point Likert-type items intended to measure the degree to which a member of a virtual peer-to-peer problem solving (P3) community believes in the quality of information received from other members of the community and relies upon it. Mathwick, Wiertz, and Ruyter (2008) referred to the scale as norms of social trust.