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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Peer-to-Peer Community Trust

The scale is composed of three, five-point Likert-type items intended to measure the degree to which a member of a virtual peer-to-peer problem solving (P3) community believes in the quality of information received from other members of the community and relies upon it. Mathwick, Wiertz, and Ruyter (2008) referred to the scale as norms of social trust.