The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Personal Data Disclosure Benefits
The belief that providing personal information to a specific entity such as a website has benefits is measured with three, seven-point Likert-type items. The specific benefit referred to in the items has to do with product suggestions. Further, while the sentences are flexible enough for use with entities such as companies or organizations rather than a website, the scale was developed for use with a website.
Key Words