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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Persuasion Resistance

The degree to which a person rebuffs attempts at being persuaded, with an emphasis on recent efforts, is measured in this scale using four, seven-point Likert-type items.