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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Persuasiveness of the Ad

The degree to which an advertisement is described as being likely to change one's attitudes and behaviors is measured using three, seven-point semantic differentials.