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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Physical Appearance of Other Customers

Four, seven-point Likert-type items measure the degree to which a person believes that other customers in a particular service environment are nice looking.  As measured by the scale, the opinion is based on appearance rather than interaction.