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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Place Attachment

The scale has four, seven-point Likert-type items that measure the degree to which a person has an affective connection to a particular location-based place.