You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Place Attachment (Physical)

The strength of a person’s emotional bond to a physical place is measured with four, seven-point Likert-type items.  To be clear, the scale is intended to measure attachment to the physical aspect of the place rather than attachment to the people who come there.