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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Place Attachment (Social)

Using four, seven-point Likert-type items, the scale measures the strength of a person’s emotional bond to the people associated with a specific place.  To be clear, the scale is intended to measure attachment to the people who come to a place or, possibly, work there rather than attachment to the physical dimension of the place.