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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Pleasantness

The scale is intended to measure the pleasantness-related dimension of a feeling a person is experiencing at some point in time or immediately after exposure to some stimulus. Three versions were used by Broach, Page, and Wilson (1995): one to measure how subjects felt before the experimental manipulation (prior pleasantness), one to measure the effect of the treatment (program pleasantness), and one to measure the feeling evoked by an ad (commercial pleasantness). The version used by Ellen and Bone (1998) had to do with the smell of an object. Keller, Lipkus, and Rimer (2003) used their version of the scale as a mood manipulation check after respondents had written a detailed description of a happy or sad event they had experienced. Mantel and Kellaris (2003) used the scale with regard to the background music in a mock radio commercial.