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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope


This is a six-item, six-point scale measuring the pleasure-related emotional reaction one may have to an environmental stimulus. The scale focuses on the person's feelings rather than being a direct description of the stimulus.