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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Power Importance

Five, nine-point statements are used to assess the value placed by a person on an attainment of social status as well as control over other people and resources.