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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Power Over a Company

Using four, seven-point Likert-type items, this scale measures the degree of influence a person perceives having on a business during a service failure recovery as it relates to affecting employee attitudes and behaviors.