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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Power (Social)

The belief in one’s ability to influence another person or group is measured with eight statements. To be clear, the scale does not explicitly measure one’s use of power but rather the confidence that one has it and can use it.