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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Preference for Numerical Information

With eight, seven-point Likert-type items, the scale measures the tendency of a person to use numerical information, to engage in thinking with such information, and to enjoy it.